Customer-centric product & business leader with 15+ years of experience driving e-commerce & marketplace growth across Europe and globally. I build trusted, high-performing e-commerce experiences that connect customer needs, strategy, and execution at scale.
I’ve led large-scale product & business transformation across Buyer Journeys, Search & Discovery, Seller Experience, and Local Commerce - leveraging data, AI, experimentation, and deep customer understanding to unlock sustainable GMV growth, market share gains, and measurable engagement impact. From shaping enterprise-wide initiatives to scaling products globally, I focus on turning complex customer problems into compelling, scalable solutions.
As a leader, I build and empower high-performing teams, create clarity across cross-functional organisations, and embed regional customer needs into global roadmaps. I’m passionate about delivering products that customers love, teams believe in, and businesses grow from.
Enterprise
Executive
B2B B2C
AI / ML eCommerce Retail
Career progression Leadership skills Personal development Product discovery Product innovation Product skills development Product vision Roadmapping and prioritisation Scaling product organisations Stakeholder management Strategic thinking Team management Transitioning into product management
Product Management
Customer Experience Management
Digital Strategy
People Management
Global E-Commerce
Growth Strategies
Reforge
Coursera
Claude
Bolt
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