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Daniel 

Prendergast

Product Lead

Digital Intensity Ltd

With extensive experience in product management, digital transformation, and user experience design, I am passionate about creating impactful, user-centric, and innovative solutions. Key highlights of my qualifications: Customer-Centric Ideation: I have consistently conducted customer interviews, gathered actionable insights, and ideated features to address user and business pain points effectively. I have led workshops to define user journeys and develop products that deliver real value to diverse stakeholders. Collaboration Across Disciplines: Working closely with UI/UX designers and developers has been central to my success. I thrive in cross-functional teams, translating customer insights into prototypes and leading teams to bring these ideas to life. Data-Driven Decision-Making: I leverage metrics and user feedback to iterate and improve product performance, ensuring customer satisfaction and achieving business goals. Entrepreneurial Mindset: My ability to think creatively and manage multiple priorities has been pivotal in delivering scalable and innovative solutions in dynamic environments. I focus on delivering user-centric, data-driven products and take a collaborative approach to product strategy and delivery.
Scale-up
Executive
Senior
B2B
B2C
Banking / Financial Services / Payments
HealthTech / Healthcare
Media
Career progression
CV advice
Finding my first job in product management
Help finding a new job
Leadership skills
New product development
Product discovery
Product skills development
Product vision
Roadmapping and prioritisation
Scaling product organisations
Stakeholder management
Strategic thinking
Team management
Transitioning into product management

Specialized Topics for Product Management Mentorship

As a mentor, I offer guidance across a wide range of specialized topics tailored to support mentees at various stages of their product management journey. Below is a detailed list of the areas I can provide mentorship in:

1. Product Strategy and Vision

•Crafting a compelling product vision aligned with business objectives.

•Defining a product strategy that drives differentiation and market fit.

•Setting OKRs (Objectives and Key Results) and long-term product goals.

•Balancing short-term wins with long-term strategy.

2. Roadmapping and Prioritization

•Building effective and realistic product roadmaps.

•Utilizing frameworks like RICE, MoSCoW, or Weighted Scoring for prioritization.

•Communicating roadmaps to stakeholders and teams.

•Handling trade-offs and resource constraints.

3. Customer and Market Research

•Conducting user research to uncover pain points and opportunities.

•Leveraging tools for customer feedback, surveys, and analytics.

•Developing user personas and customer journey maps.

•Analyzing market trends and competitor landscapes.

4. Product Development Lifecycle

•Agile methodologies: Scrum, Kanban, and Lean product development.

•Writing clear and actionable user stories and acceptance criteria.

•Collaborating effectively with cross-functional teams (engineering, design, marketing).

•Managing MVP (Minimum Viable Product) development and iterations.

5. Metrics and Data-Driven Decision Making

•Defining and tracking KPIs for product success.

•Setting up and using analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).

•Running A/B tests and interpreting results.

•Translating data insights into actionable strategies.

6. Stakeholder Management and Communication

•Building relationships with internal and external stakeholders.

•Aligning diverse teams around product goals and objectives.

•Handling difficult conversations and managing expectations.

•Delivering persuasive presentations to leadership and teams.

7. Go-to-Market Strategy

•Planning product launches and release strategies.

•Collaborating with marketing, sales, and customer success teams.

•Crafting messaging that aligns with customer needs.

•Gathering feedback post-launch to inform improvements.

8. Career Growth and Skill Development in Product Management

•Navigating the transition into product management from other roles.

•Identifying and building core product management skills.

•Preparing for product management interviews (case studies, exercises, etc.).

•Advancing from junior PM roles to leadership positions.

9. Innovation and Emerging Technologies

•Driving innovation through design thinking and brainstorming frameworks.

•Evaluating opportunities in AI, machine learning, and other emerging technologies.

•Exploring ethical considerations in product development.

•Building products for new and rapidly changing markets.

10. Product Leadership

•Leading cross-functional teams as a servant leader.

•Inspiring collaboration and accountability.

•Coaching and mentoring junior product managers.

•Transitioning from individual contributor to leadership roles.

11. Tools and Frameworks

•Hands-on guidance with tools like Jira, Trello, Notion, and Figma.

•Applying frameworks like Jobs to Be Done (JTBD), Value Proposition Canvas, and SWOT Analysis.

•Structuring effective product documentation and reporting.

12. Managing Global and Remote Teams

•Best practices for leading distributed teams.

•Adapting workflows and communication for remote collaboration.

•Managing cultural diversity in global product launches.

 

Learning Resources for Product Management

Below is a curated list of my favorite product management resources, including books, blogs, online courses, podcasts, and tools. These resources are invaluable for gaining practical knowledge, staying updated with industry trends, and honing essential PM skills.

Books

1.Inspired: How to Create Products Customers Love by Marty Cagan

•A must-read for understanding the principles of building successful products.

Link to Amazon

2.Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri

•Focuses on creating customer value instead of just shipping features.

Link to Amazon

3.Lean Product and Lean Analytics by Ben Yoskovitz & Alistair Croll

•Explains lean methodologies and data-driven decision-making for PMs.

Link to Amazon

4.The Mom Test: How to Talk to Customers and Learn if Your Business is a Good Idea When Everyone is Lying to You by Rob Fitzpatrick

•Teaches practical customer interview techniques.

Link to Amazon

Blogs and Newsletters

1.SVPG (Silicon Valley Product Group)

•Insights from Marty Cagan and his team.

Website

2.Ken Norton’s “Bringing the Donuts”

•Practical advice and stories from an experienced PM.

Website

3.Lenny’s Newsletter

•Product, growth, and leadership advice from industry experts.

Website

4.Product Management Today

•Aggregated news, trends, and insights for PMs.

Website

Online Courses

1.Reforge Programs

•Advanced courses for growth, experimentation, and retention.

Website

2.Coursera: Digital Product Management Specialization

•A beginner-friendly series on product strategies and tools.

Website

3.Udemy: Become a Product Manager

•Comprehensive PM training for beginners.

Website

Podcasts

1.The Product Podcast by Product School

•Interviews with top PMs and tech leaders.

Spotify Link

2.How I Built This by Guy Raz

•Stories behind some of the world’s best-known companies.

Website

3.This is Product Management by Alpha

•Deep dives into PM roles and strategies.

Website

Tools and Templates

1.Jira and Confluence by Atlassian

•Industry-standard tools for managing backlogs and team collaboration.

Website

2.Miro

•Visual collaboration tool for roadmaps and brainstorming.

Website

3.Productboard

•Prioritization and customer insights tool.

Website

Communities

1.Mind the Product

•Access to forums, events, and PM resources.

Website

2.Slack Groups: Product-Led Alliance & Women in Product

•Active communities for peer learning and networking.

Product-Led Alliance

Women in Product

3.Reddit: r/ProductManagement

•A supportive forum for discussions and Q&A.

Link

 

3: Mentee Application

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