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Celine 

Wong

Head of Product

Tech in Asia

Hi! I’m the Head of Product at a tech media publication focused on Southeast Asia. My team and I work to understand user needs and build a lovable, effective product in a scalable and sustainable way. I transitioned into tech from the creative industry and am happy to help others make similar career pivots or navigate the transition into product management. I also have experience turning a free product into a successful paid offering—making it profitable and contributing to the company’s exit—and I’m happy to share those learnings.
Scale-up
Start-up
Senior
B2C
Media
Career progression
CV advice
Finding my first job in product management
Leadership skills
Personal development
Product skills development
Roadmapping and prioritisation
Strategic thinking
Team management
Transitioning into product management
  • Running a Subscription Product – Strategies for growth, retention, and engagement in a subscription-based business.
  • Monetization – Exploring different revenue models, paywalls, pricing strategies, and upselling techniques.
  • Building and Scaling a News Content Product – Managing content-driven products, balancing editorial and product needs, and optimizing reader engagement.
  • Working with Remote Teams & Stakeholder Management – Best practices for collaboration, communication, and alignment in distributed teams.
  • Running Experiments & Data-Driven Decision-Making – Designing A/B tests, interpreting results, and iterating effectively.
  • Contextual & Localization Considerations for Southeast Asia – Adapting products for diverse markets, cultural nuances, and regional user behaviors.
  • Product Strategy & Vision – Defining long-term roadmaps, prioritization, and aligning teams towards business goals.
  • Metrics & Analytics for Product Management – Leveraging data, user behavior analytics, and KPIs to measure success.
  • https://www.lennysnewsletter.com/
  • https://mastersofscale.com/
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