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Aida 

Ansah-Palmer

Senior Product Manager

Wolf & Badger

Senior Product Manager with 5+ years experience leading cross functional teams to deliver cutting edge eCommerce products. I specialise in UX optimisation, driving business growth, and product discovery, with a passion for putting people and users at the heart of every decision.
Scale-up
Mid
Senior
B2C
eCommerce
Retail
Finding my first job in product management
Product discovery
Product operations
Roadmapping and prioritisation
Stakeholder management
Transitioning into product management

EQ in Product Leadership: Great product leadership starts with people. I focus on building strong relationships through empathy, active listening, and clear, honest communication – especially when navigating different perspectives or tricky conversations

Critical Thinking for Strategic Decision making: I love digging into the “why” behind a problem. It’s about asking smart questions, using data to shape decisions, and choosing the right discovery methods to get to practical, impactful solutions for your customer

Methodical Planning and Execution: From setting clear goals to juggling multiple projects in a lean scale-up team, I take a structured but flexible approach to getting things done – always aiming for high quality without the chaos, and creating space to reflect so every step forward is smarter than the last.

  • Little Bets, Peter Sims (https://www.penguin.co.uk/books/408223/little-bets-by-peter-sims/9781847940490)
  • The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower, Mora Aarons-Mele (https://www.goodreads.com/book/show/65147885-the-anxious-achiever)
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